Founded in 2012 by Sampad Swain, Akash Gehani, and Aditya Sengupta, Instamojo is India’s largest and fastest growing e-commerce platform.

They have managed to get some of the best investors and venture capitalists backing them, including Kalaari Capital, Blume Ventures, and 500 Startups.

It's purpose is make easy the process of businesses coming online, establishing relationships with financial institutions, and minimise risks thats inherent in online business.

There are a variety of tools available to enable businesses to grow including an online store, versatile APIs, a rich app store, invoice generator, business card maker, and QR Code generator.

You can sell digital content such as e-books, music, videos, images, or digital art and it is charged at 5% per successful sale. It is most known for payment links and its free online store.

The goal is to give every business the opportunity to have meanigful growth. Instamojo has over 300,000 sellers, 500,000 product links, 5,000 stores, and reaches more than 2,000,000 people monthly.

There are a couple of reasons that it is so popular. It is very easy to track sales and connect with customers all through an easily navigable dashboard.

The tools available (invoices, advanced analytics, QR codes) are essential for any business and are available at the tip of your fingers. Collecting payments over multiple channels has never been easier. This interface makes it easy to know who's paying how much and when they pay.

Also if there are any disputes in payments, refunds are easily accessible. Data on your customers and trends are readily available as a tool to further help your business grow.

Being able to share across multiple platforms is essential in this age of business and that option is available as well where you can directly share your link on all social media channels from your dashboard.

You can send these links to multiple people or have them scheduled to be sent. Instamojo recently acquired 10% digitally active MSME (250,000+) and control 30% of their annual turnover. Their goal is "to power 1 out of 10 and control majority of their annual turnover on our platform. That's our guiding north-star" and they will not stop until that goal is reached.