These days it seems there isn't anything you can't do on your phone and while that's been painted as a negative thing, especially for young people, startups are using our dependence on mobile technology to offer novel services.
Mobile technology may be a newer way for businesses to interact with customers but they should warm up to it fast. After all, about 60% of all e-commerce across the world is done through mobile devices.
You may remember when everyone wanted a sophisticated and stylish new desktop in their home, but today Americans spend twice as much time on their phones as desktops and almost 90% of that time is spend on apps. This means that many businesses should be considering making their services more easily available on mobile apps.
With more and more customers using mobile interfaces to do everything from order their groceries to view the arrival times for their train, companies are being pressed to take their business models to the next level. It's no longer enough just to have a website and it is with this in mind that Drync was created.
Drync is a mobile wine app that allows customers "shop, browse, scan, and learn about wine." Their platform is simple but revolutionary and easily customizable depending on the business. Businesses will have their own apps, which will be branded for their stores.
With their own apps companies (which can be wine stores, wineries or other wine-selling establishments) get to keep 100% of their profits, build their customer base on a platform that more customers use, can market their store and products, have delivery capabilities and the option to help generate foot traffic by featuring their in-stock products.
Ordering for your customers, tailored to your business. Your liquor store, now on mobile.
On the customer-facing side, customers have the ability to take a picture of their wine and receive instant information about it, receive recommendations for wine tailored to them personally, purchase wine through Apple Pay and remember, save, leave notes and post reviews for wines they've come across or tried out.
Although specific functions that allow customers to buy directly from local retailers are still coming soon, customers have access to the largest wine selection available, can locate specific bottles and have wine shipped to their home or office from any retailer.
For the connoisseurs out there, you'd be pleased to know that you can browse wines by style, region or even grape. You can also look for hand-picked collections chosen by expects and receive instant recommendations, helping build a profile of favorites for your delicate tastes.
Drync isn't just crazy about reuniting you with the wine of your dreams, they also connect an entire wine-loving community through their recommendations and reviews. Since they offer shops the ability to integrate their POS systems with the app and reflect their inventory real-time, Drync can also bring together wine lovers and shop owners by making sure that potential customers know where to go for their favorite wines. Tired of driving down to the liquor store just to find out they're out of your favorite? With the integrated POS system, that should be a problem of the past.
Interested users can download the app from the Apple App store and businesses can initiate the onboarding process from their site. For businesses who are interested in partnering with Drync, there are three main steps: setting up the app, marketing, and training.
Drync assists with all three processes, collecting data from the companies to set up the app, helping companies align their marketing techniques with their app and their needs and training them on how to sell and market the actual app so more downloads are generated and staff understands all features of the app.
Through the onboarding, process companies are assisted with basic set up of the app, a local delivery scheme, shipping products, payment setup, POS integration and other options to help the app run more smoothly. In this way, businesses don't feel left behind even if they're not quite sure how to bring their old school approaches up to speed.
With any change in consumer behavior, all businesses face the same choices, adapt to die. This was as true 50 years ago as it is today and is as relevant whether the new thing is buying typewriters or using apps. My advice to businesses, don't let the times leave you behind.